Sovereign start

What a better way to start my blogger experience than with my current place of residence in Moscow, Russia! Just a few days ago the news about the biggest store Tsum (ЦУМ) releasing its new add campaign featuring Russia's most wanted as a style icons Mira Duma, Elena Perminova and Ulyana Sergeenko. Moving to Moscow a year ago it didn't take much time to come across the it-girls of the fast moving and exciting city. Therefore if you are interested in what is fashion like in Russia, look up the fabulous Mira, Elena and Ulyana!

(Fashion designer Ulyana Sergeenko, Digital Director of Tsum Mira Duma and Elena Perminova)

As soon as I saw the first glimpses of the behind the senses shots on Instagram, I could tell that this will be a beautiful campaign. What comes to your mind when seeing this image? I am thinking slick, feminine use of fabric with the bold use of color and contrast. The image along with the outfits is very clean cut and I can see the "Ice Queen" looks from the girls, however the graceful bend of leg from Ulyana, the skirted belt matched with the satin dress of Mira and what looks like a PVC red dress peaking from Elena's black dress reminds the viewers that there is fun and fire present.  For this autumn I am confident that there is a right balance between strict and sexy, and I am looking forward to the results of inspiration from this campaign. Tsum has definitely persuaded me that I need a shopping trip there!